Penroe

The company behind Penroe

Built for the work
between the meetings.

We’re building Penroe to help professional services firms operate in an AI-native way. Agents connect the activity and carry the context. People make the decisions.

The founders

We’ve built
together before.

We’ve built workflow software for small and midsize businesses through enterprises. That work taught us to make complex systems useful in the day to day, with the security, reliability, and controls that larger organizations depend on. We bring those lessons to Penroe.

  1. CostelloBuilt together
  2. SalesloftLed product and engineering
  3. PenroeBuilding now
Frank Dale

Co-founder / CEO

Frank Dale

Previously founder and CEO of Costello, then Chief Product Officer at Salesloft. Frank led product and engineering for AI-powered workflow products.

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Charlie Moad

Co-founder / CTO

Charlie Moad

Previously VP of Engineering at Costello and Salesloft. Charlie built systems that connect unstructured work with commitments and next actions.

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How we work

Principles for
the hard decisions.

Our values shape what we build, who we work with, and how we respond when the evidence changes.

01

Play to win.

We focus on customers and problems where we can build something indispensable. Focus shapes what we choose to build and what we leave out.

02

Earn customer trust.

We build for real work and stay honest about what the product can and cannot do. Reliability and clear evidence have to earn their place in every workflow.

03

Seek truth. Update fast.

We test our beliefs and change course when the evidence says we should. Getting it right matters more than defending an idea.

04

One team. Full ownership.

We share responsibility for the work, tell each other the truth, and help solve problems beyond our own roles.

05

Tackle the hard problems.

We raise difficult questions early and do the work needed to answer them. High standards and respect for each other belong together.