We’re here to end work about the work.

Keeping people informed can mean chasing updates, repeating status, and rebuilding the project picture before the next review. That work takes time away from client delivery.

Penroe is an AI-native project management platform that keeps plans current, applies your firm’s practices, and flags risks while there’s time to act. Your team brings the judgment and does the work it promised the client.

Ten years building together.

Co-founder / CEO

Frank Dale

Previously founder and CEO of Costello, then Chief Product Officer at Salesloft. Frank led product and engineering for AI-powered workflow products.

Co-founder / CTO

Charlie Moad

Previously VP of Engineering at Costello and Salesloft. Charlie built systems that connect unstructured work with commitments and next actions.

We built Costello together. After Salesloft acquired the company, we led product and engineering at Salesloft, scaling AI-powered workflow products to 5,000 customers.

Our work repeatedly came back to the same questions: what was agreed, who owns the next step, and what has changed? A useful record needs both connected evidence and the judgment of the people doing the work.

Penroe brings that approach to software implementation consultancies, SaaS professional services and forward-deployed teams. People contribute updates, context, and decisions. Penroe connects those contributions to project evidence, turns authored practices into tasks, and keeps the team informed as the work moves.

Principles for
the hard decisions.

We want to do ambitious work with teammates we respect and enjoy working with. These values guide the hard decisions, with high standards and care for one another.

Play to win.

We aim to become the obvious choice for the customers we serve. We focus on the problems where we can be indispensable, and turn down features, deals, and projects that pull us away from solving them well.

Earn customer trust.

The AI market is full of products that look magical in a demo and fail in production. We will not win that way. We build for the daily work customers depend on us to do, and we are honest about what the product can and cannot do.

Seek truth. Update fast.

We test our assumptions with customers and learn from how they use the product. When the evidence challenges our thinking, we change course. Getting it right matters more than defending an idea.

One team. Full ownership.

We share context, raise problems early, and take responsibility for seeing them through. When a problem crosses roles, we work together to solve it.

Courage to tackle hard problems.

We have a bias to believing any problem can be solved. We pursue meaningful problems, tell the hard truth early, and do the uncomfortable work required to solve them.

Start with one active engagement.

Bring an active engagement, the practices your team follows, and the updates you chase today. We’ll explore what Penroe could take on.

See how Penroe connects project evidence, applies your playbooks, and keeps the team informed, with your people shaping the record and making the decisions.